Definition of SEO

November 19, 2003
The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing it's job.


SEO directly addresses the need for a website to attract new and targeted visitors, who in turn will convert into buying customers.
Fact: About 90% of all new visitors to a web site found it using the major search engines such as Google or, search directories such as Yahoo! Now SEO professionals and specialists alike are closely accustomed to acquiring top-level search engine results for all their clients.
Priority placement and top rankings is a daily, on-going struggle when you are a professional SEO specialist. The SEO field, as a whole, needs to keep up with ever-changing technology and also has to be familiar with other web site marketing techniques such as banner ads, pay-per-click programs and even some offline advertising options.

After a careful industry study, every survey has taught us that each web site competes in a different, segmented market. You could say that some are probably less competitive and others are surely more competitive. But each and every website targets very different customers in very different markets. Some have a more local scope or orientation, others target either national or global markets.

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